Labeless is a clothing brand created by three Koreans who grew up in three distinctively different countries. Freshly started in 2019, the brand is based in Itaewon region of Seoul. Bold yet delicate, strong yet frail. The brand embodies conflicting philosophies yet manages to maintain homogenity. It aims to be a brand defined by the consumers, not by its volition. The name Labeless signifies the brand’s unwillingless to be labeled and defined, and its intention to maintain maximum diversity within minimal uniformity.